
Jocelyn Garcia: I began my journey in the beauty industry in 2016 as an esthetician and expanded into permanent makeup in 2021. Helping people feel confident has always been at the heart of what I do.
When I joined my husband, Samuel, at Santana & Co., I poured my entrepreneurial spirit, experience, and heart into the company. Together, we’re a power duo, bringing our individual strengths and shared vision to everything we build.
I wear many hats—from educator, mentor, and service provider to managing HR, supporting our team, and overseeing daily operations. I love bringing ideas to life and helping both our people and our business grow.
What I love most is the connections we make along the way. Whether I’m caring for a client, guiding a student, or building alongside my husband, creating meaningful experiences and helping people gain confidence makes every part of this journey worthwhile.
































